Have you ever in your adult life looked in the mirror and thought to yourself, “Wow, I thought I’d be further ahead by now.”

Get unstuck and out of your rut by entering The Arena today.

Begins June 26 


You are sick of living in mediocrity and you want to build something in your life that has meaning, that you’re proud of.

You want clarity and to design a life you love.

You want to reclaim your time and stop giving it away to other less meaningful pursuits.

You want to create a clear mission, purpose, and vision so that you spend time on what matters to you.

You want to learn new strategies on how to better communicate to friends, family, co-workers, and most importantly, your intimate partner.

You want to become aware of  limiting beliefs that short-circuit your success.

You want to make a greater contribution to the world and you’re sick of playing small in your life.

You want to be respected and to be in integrity with your word, so that when you say you’re going to do something, you follow through with it.


Do you remember the Barbarian Horde Battle scene from the movie Gladiator, where Maximus implores his fellow gladiators to work together?

“Whatever comes out of these gates, we have a better chance of survival if we work together. Do you understand? If we stay together, we survive.”

If you haven’t seen it, watch it →

In many ways, life is nothing like it was back during the Roman Empire. However in a few key areas, not much has changed.

Far too many men battle alone

They battle depression, isolation, loneliness, a lack of purpose and direction, addictions—you name it—there are countless men whose spirits are being crushed to the point of giving up on life, rather than continuing.

Men are three times more likely to commit suicide than women… it’s heart wrenching.

The truth is that everyday, you make the choice to either stay in the grandstands and passively watch your life unfold, or step into the arena and fight for your freedom.

Freedom from regret, shame, and accepting a life of mediocrity.

Many of the men I work with feel like something is missing from their lives, and if you’re here, you might too. What’s the point of this life if you’re feeling unfulfilled and completely alone? How much more fun would life be if you had a group of guys to fight with?

As men, we’re told to shut up and get the work done. To provide, to protect and not complain.

We’ve been sold a lie that if you just get a good education, get a good job, and settle down, you’ll be rewarded with success and happiness. 

But then you find yourself with the big house, the fun car to drive, two kids and a dog, a robust investment portfolio, skills to be a hobbyist handyman, always working up the corporate ladder and earning more money, and more and more and more. But let me ask you…

Are all those things what YOU really want? Or are you just going through the motions, hoping that one day, when you’ve “made it”, THEN you’ll be happy?

The biggest enemy in our lives is confusing action with achievement. Not because anything above is bad, it’s because only ever doing the things others think you should, or having what you think others will respect…

It means you’re living a life you’ve never intentionally chosen.

And this leaves you standing at a proverbial fork in the road.

In one direction, the road looks exactly like the one you’ve been traveling down. The houses look the same, the people you pass look the same—in fact, it’s pretty damn predictable and safe.

Looking down the other road less traveled, you realize it’s going to require you to step up and start striving to live the life you want.

Nobody else is going to declare your desires for you. It’s going to require you to no longer stuff down your feelings of emptiness, loneliness, or anger. 

Look at it this way, our Founding Fathers first DECLARED their freedom and THEN went to war. They weren’t a free country when they signed The Declaration of Independence. 

They declared it and then fought, knowing full well they may die in the process, to win their freedom.

The approach to gaining your own freedom as a King during your one and precious life is no different. You must envision it, declare it, and then fight for it!

A life that is devoid of mediocrity is an adventurous one and it’s scary at times. However, looking back at your life from the comfort of your rocking chair and 98 years old, which road are you going to wish you had chosen?

You can live a life that serves your needs, and brings the best out of you, by starting your 90-day journey into The Arena.


✔️ We begin June 26, 2021.

✔️ The program is 90 days and includes 5 group Zoom calls. The calls are 90 minutes of which 30 minutes will be teaching and 30-60 minutes will be for Q&A and small group discussion.

✔️ Each call is recorded and you will have access to these recordings to review the material. 

✔️ Over the course of the 90 days together, you will be guided through a 7-unit framework designed to fully immerse yourself in YOUR life. You’ll define what it is you want, and have a clear idea on how to get there.

✔️ You’ll get to participate in physical and mental challenges to push yourself beyond what you believe is possible.

✔️ Adventures every 30 days (1st, 2nd and 3rd weekends). These weekends are profound, adventurous, and accelerate your growth while building connections to brothers in the program. These will include and are not limited to a cattle drive, hikes, and surprise adventures designed to stretch you out of your comfort zone.

✔️ A celebration to honor your completion of the program.

>>> And MUCH more …. Keep reading and scroll down to hear from graduates or if you intuitively know this is for you now, trust that and go here <<<


Brother, I hold a strong belief that within you there is something the world needs, and it is not a coincidence that you’re here reading these words. 

I believe you have so much untapped potential, however it’s gotten stuck within you.

Having been raised without any strong masculine role models, my “nice guy” and “people pleasing” behaviors created anger that I repressed and held inside for years.

You and I were meant to have such bigger positive impacts on this life. If you feel any level of frustration or dissatisfaction with how you’re showing up, then The Arena is EXACTLY what you need, my man.

You see, it’s been a life-long journey of mine to break free from the mesmerism being okay with settling for “good enough” in life. 

It’s because of the massive mess in my life that I discovered my message. This is why I’m inviting you to join me in The Arena.

The Arena is a place to challenge yourself, to get outside of your comfort zone, to face your fears, and to rely on your fellow brothers (gladiators) so you can overcome the common foe of mediocrity. 

At the end of my days, I will look back at my life and smile with humility and pride for how I fought like hell to leave everything I had in the Arena rather than sit in the grandstand of life and be a heckler. What will you think when you look back on your life?

Join me and the amazing group of like-minded gladiators who, after 90-days of bleeding and bonding together in The Arena, will be life-long brothers. Family.

I look forward to talking with you soon,

Johnny King


The Arena is your opportunity to truly heal deeper, get perspective, and design a bulletproof plan for calling in a powerful, fulfilling life purpose. It’s an opportunity to gain clarity on what matters most to you and magnetize abundance in all areas of your life, while also learning more about the in’s and out’s of Becoming a King in life!

You do not have to do this alone. You can do it with your like-minded brothers and your heart-centered guides, Johnny and special guest facilitators who embody healthy states of being. Johnny has created this program for truly exceptional men who want truly exceptional lives. Exceptional simply because they have a real desire to live purposely and create lasting fulfillment. Does that man and desired life sound like you?

It’s been so enlightening and epic, for me to understand and get a clear vision of the things that are holding me back, and for me to be able to really take charge of my life and fulfill my dreams and fulfill my purpose there’s not a better feeling. I’m so grateful for Johnny and all these guys/beautiful brothers out here, they really made a great space out here.

Forest R.


I had a chance to spend time with men that embraced me at my worst. I could share honestly, I could be vulnerable and nobody judged me, they embraced me.

Come, you’ll become the best version of you…you’ll have a plan, you’ll make friends with people who are on the same path, and you’ll become part of a brotherhood of men who want to become the best versions of themselves.

Patrick M.


Anyone who is looking for an opportunity to expand their thinking, to grow, to look for the next part of themselves that will be a fulfilled person. It’s for people who are open to having those hard discussions, who will be vulnerable, and take accountability for who you are and where you want to go.

Rashaan F.


What the men are saying…

Eric M. – Denver

Londell J. – Denver

Thomas G. – Denver

Zach L. – Denver

Become the Champion of your life with 90 days in The Arena.

The Arena is a designed 90-Day experience that supports you in creating radical breakthrough and lasting transformation in the areas you need it most. It helps you accelerate your growth toward your goals in life through connection, experiential learning, and accountability.


Unit #1: The Foundation

You will start in this first unit with learning the power of balancing the Science of Achievement with the Art of Fulfillment, so you can clear your runway and prepare to gain momentum towards your new life. The first step to getting unstuck is learning the fundamental balance of what truly makes YOU happy in both providing and being fulfilled.

Unit #2: 3 Kingdoms of Personal Mastery

We’ll dive deep into eliminating resistance and complexity in every area of your life so you can always move forward, culminating in the development of a bulletproof mindset, tools and strategies for achieving exactly what you want out of life… From physical fitness to your sense of purpose.

Unit #3 Winning the War Within

Authenticity and love will always overcome any fears that hold you back. In this unit, you’ll discover and apply both the Equation of Fulfillment and the Power of Polarization so you can get out of your own way and crush life once and for all.

Unit #4: Overcoming Fears and Limiting Beliefs

Exterminate your limiting beliefs and mend your emotional defense mechanisms so you can achieve the ultimate outcome you desire. We’ll be taking a long, hard look at the stories you’ve built your life upon and rewrite them so that you’re no longer a victim to your wounds.

Unit #5: Taking Your Life to Another Level

Consistency of progress is the key to happiness. These 90 days have the power to dramatically change the trajectory of your life however the work towards becoming a King never ends. In this unit, you’ll be equipped with the guidance to ensure your progress and momentum does not let up after the lights on The Arena go out.

By the conclusion of The Arena program, you will have designed a blueprint for a life you can fall in love with; one that has a firm, unshakeable foundation. It is designed to unlock your potential and teach you how to live fulfilled. After the 90-day journey you’ll undergo, you will have everything you need to take charge of your life, live happily, and leave a legacy to be proud of. 

We weren’t placed in this life to be subject to others desires. We were put here to make your mark—which begins with becoming the leader of YOUR life. Take the first step, enter The Arena and register below.

The moment you can get vulnerable and real with other brothers, strangers even, doesn’t matter, you build a bond.

Brendan M.

If you’re ready and willing, and you’re looking to make change in your life but you’re not exactly sure how or even what those changes might be for you and you know something needs to change, this is definitely a place you’re going to find some answers.

Ben W.

There’s so much diversity on where we came from and our experiences, that when we shared it was like we were all on the same level and I could say ‘I’ve felt that before too.’

Manuel P.

The biggest take away, is the connection with real guys and being able to talk about real things, not just the superficial stuff.

Dave R.

Are you ready to step into The Arena?

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

– Teddy Roosevelt

Step Into The Arena Today